Turning 50 is a milestone to be celebrated!

When Shelle turned 50 in July 2021, she wanted to do something memorable to celebrate her half century, so she launched an initiative to complete ‘50 Challenges at 50‘, all in aid of Alzheimer’s Research UK. 

Visit the JustGiving page for further details here. 

Shelle Luscombe - 50 at 50

My family have travelled a difficult path with dementia; it’s an awful illness, which robs people of their dignity, their relationships, and their soul, and there is currently no cure.

  • Dementia is now the number one cause of death in the UK
  • For every four cancer researchers, there is only one dementia researcher, worldwide
  • One in three people born today will develop dementia in their lifetime
  • The annual cost of dementia to the UK economy is circa £26bn, which is greater than the cost of cancer and heart disease put together

    “Research is absolutely critical if we are to understand more about the causes of this awful illness. Alzheimer’s Research UK is on a mission to bring about the first life-changing dementia treatment by 2025, hence they are my charity partner for this initiative.

    “All 50 challenges have been set for me now and I’m working my way through them. You can still donate, however, and every penny counts! Thank you.”

    In support of Alzheimer's Research UK

    #28 Get over it!

    #28 Get over it!

    The O2 Dome was built to commemorate the arrival of the third millennium and, throughout the year 2000, it housed the Millennium Experience. It’s since been converted into a huge entertainment complex with the second largest capacity arena in the UK at its heart. The...

    #27 Sssshhhh!

    #27 Sssshhhh!

    I’ve always kind of fancied going to one of those silent retreats run by monks. You know the kind? Meditation, communal eating and time spent in nature, but all in complete silence. I then chuckle to myself, wondering how I’d really get on with not being able to talk....

    #26 A Walk Through Dementia

    #26 A Walk Through Dementia

    The Alzheimer’s Show happens once a year. This year, it was 25th and 26th March at The Business Design Centre in Islington. Throughout my challenges, I’ve been working with the fundraising and communications team at Alzheimer’s Research UK head office to brainstorm...

    #25 Follow the orange beanie

    #25 Follow the orange beanie

    Every now and then a national challenge organised by the Alzheimer’s Research UK charity pops up; one that I feel I can realistically get involved with. February’s walk a mile a day challenge was one of those, and it came with a free orange beanie to boot! You’d think...

    #24 Future Strictly contestant, right here!

    #24 Future Strictly contestant, right here!

    Dance like no one’s watching, as the saying goes. Erm… not so much. Crikey, I was really self-conscious when I finally got around to completing a challenge set early on by my friend Vicki to join a dance class. This specifically had to be Salsa, or the like. (Aha! I...

    #23 Love is in the air… or is it?

    #23 Love is in the air… or is it?

    The very first challenge I was set back in July 2021 was from my friend Launa. She requested that I ask someone out for a coffee or a drink. She didn’t just mean anyone; this had to be a man – a man with dating potential. Oh heck! I make notoriously bad decisions when...