“My family have travelled a difficult path with Dementia; it’s an awful disease, which robs people of their dignity, their relationships, and their soul, and there is currently no cure.
- Dementia (including Alzheimer’s) is now the number one cause of death in the UK
- For every four cancer researchers, there is only one dementia researcher in the UK and worldwide
- The annual cost of Dementia to the UK economy is circa £26bn, which is greater than the cost of cancer and heart disease put together
“Research is absolutely critical to improving our future, and those of our children. Hence, I’ve chosen Alzheimer’s Research UK to be my charity partner for this initiative.”
*I reserve the right to refuse a challenge. I may adapt a challenge to make it affordable and/or achievable.
“What will you challenge me to do?”
You’ve brushed the sand from your toes and you’re lying on a sun lounger with the waves lapping at the shore a few feet away. The sun is beating down, you’ve closed your eyes, and your body is gradually relaxing. Now, add some chilled music with soaring harmonies,...
There’s nothing quite like finally commencing something you’ve been planning for a while. This 50 challenges idea has been bubbling around in my mind for months, although it only really came together in the last day or two before we launched, as these things often do!...
To mark my 50th birthday in July 2021, I've launched an initiative to raise much-needed money towards research into dementia. We need to understand more about the causes of this awful disease so we can educate ourselves to avoid getting it in the first place, and we...